Blog
What we learn fixing websites: what worked, what didn’t, and the numbers behind it. Lab data, labelled as such.
Three numbers keep your site fast: JPG, 1200 px wide, under 500 KB. A free one-minute routine with Squoosh, and why on Square you should replace a photo instead of deleting it.
Read the article →Having a cookie banner doesn't mean it waits. On two real sites, Google Analytics and other cookies loaded before the visitor chose. What we found, how it was fixed, and what Spain's AEPD and the LSSI say.
Read the article →A website audit isn't a score. It's a list of faults with evidence, impact and a fix. Our own shop's audit found 18 issues; 13 are fixed and the mobile product page went from 40 to 82 in Lighthouse.
Read the article →A tattoo studio's Square Online site scored 10/100 on mobile. We compressed ~750 MB of images down to ~80 MB, stopped the page jumping (CLS 0.972 → 0.001) and got it to 36. Better, still slow, and here's why.
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